Comparison of Two Music Videos

Here's a comparison of two existing music videos to show crucial changes and developments through out the years in music video production. 

Imagine Dragons - It's Time (2012)

U2 - With or Without You (1987)

These two videos are very different from each other. The first video by Imagine Dragons shows a narrative, creating a story for the song 'it's time' where the band are on a quest. The video contains high CGI effects throughout the video, with lots of factors to create a convincing video that reflects the narrative thoroughly. The cinematography used within the video shows a lot of pans and establishing shots; presenting the area and set of the music video to be very large and puts the 'wow' factor on for the audience. The edits throughout the video are also fast pace depending on the event linking to the song. They show the changes of scene and character strongly and add to the narrative to make a successful video. Furthermore the video also contains slight performance elements from the band where they are seen as a band performing the song. 
Alternatively the video by U2 portrays a performance narrative through out the video for the song 'With or Without You' with a slight abstract atmosphere within that. The video highlights a basic performance from the band, with a typical layout that would be seen on a tour/TV performance. This adds to the recognisability of the video by keeping to what the audience would be used to seeing. The cinematography of the video keeps to close up shots of the lead singer and long shots of the whole band, keeping to the same shots throughout. The edits also stay the same with occasional edit to an abstract shot and back again.
Likewise, a few similarities include the use of the whole band within the music video, relating to the audience as the audience would want to see the band in a music video. Additionally, both music videos have the same concepts behind the idea of promoting the music on further media products. This shows that no matter what decade music videos were released, the main purpose was to promote the song whilst keeping the audience interested.
This comparison infers how music video production has changed throughout the years and the quality of video production has improved immensely with the more money used on a video the more successful it hopes to be. The videos are all used as promotional tools and shown to a wider audience as well as the audience for the artists.